A fantastic interview with Ken Michaels, COO of the Hachette Book Group reveals that there are, in fact, people in the book-publishing industry that understand the changes that new media is bringing to the book.
“With digital now converging with print and consumer behaviors changing, wanting immediate acces, portability, convenience, low prices. investments are changing […] and they’re changing radically. Publishers have to change with it because if they start getting displaced in how they present data, how they provide access to data—and it’s not just books, it’s data, it’s rich media data beyond the storytelling—[…] all of this will require investments and a different type of strategy.”
Sure, he’s mostly talking about books and doesn’t talk very much about the kinds of “rich media” he means, or ways that the media might enrich the story world, but it still suggests that the publishing industry is becoming aware that stories might extend beyond the page and across platforms.