Bundles of Newspapers

Mark Bernstein sends word of a fresh note on The Bundle of Newspapers, explaining why newspaper circulations (and not simply revenues or profits) are collapsing so quickly. He finds the answer in the origins of the modern newspaper as a bundle of information that the Web – and especially the mobile Web – has untied.

Now, these papers are not interchangeable; and that is why we have Mr. Pulitzer, who invents what we call the good paper, and Mr. Hearst, who invents the other kind. My mother is at one time a newspaper woman, and though she is a nice Jewish girl from a nice socialist family, she works for Mr. Hearst, who is not socialist, or Jewish, or nice except that he pays my mother very well and invites her to swell parties. I mention this just to explain my biases, as the FCC wants me to do. But all the newspapers are big bundles. This guy is a mensch and wants to read the Forward, and that putz, who is hardly more educated than a neanderthal, likes the Sun. But if the Herald-Tribune or the Sun or Forvertz want you to buy their paper, they need to have theater reviews and stock prices and pretty girls and the latest on pork bellies and of course the eighth at Saratoga. Besides, the Sun has Archy and Mehitabel.