The FTC has released new guidelines for endorsement of products. Starting December 1, 2009, bloggers must disclose if they have been paid for an endorsement or received a free product for review.

Reactions have been mixed. Some writers are up in arms, fearing that this is a step toward internet censorship. Others believe that the FTC is doing the public a service by making endorsements more transparent. Still others rejoice that the regulation as a sign that blogging has now been established as a legitimate medium.

Theater critics have long received free tickets; now, boggers are expected to disclose gifts and spiffs. photo: House Theater Chicago