How It Is
A new iPhone application offers an interactive approach to Miroslaw Balk’s The Unilever Series, How It Is, an installation at the Tate Modern. Reflecting recent Polish history, the commission itself is a giant steel structure under which visitors can walk or enter through a ramp into the dark interior—an allusion to the ramp at the entrance to the Ghetto of Warsaw. The space is designed to provoke feelings of apprehension mixed with intrigue.
The iPhone app, now available in the app store, seeks to provide a similar experience.
Drawing on Balka’s own handwritten notes, playlists and interviews about his Turbine Hall commission, it allows you to immerse yourself in a dark and mysterious 3D world. As an added bonus, if you can get to Tate Modern, opening the How It Is App on your iPhone there will unlock a secret game.
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